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Blog Archives: July 2006

Former Coldwell Banker President Creates New Realty Firm: Sereno Group

July 21, 2006
All-star team works out of Los Gatos office ALMADEN WEEKLY TIMES July 21, 2006 By Carol Rosen Staff Writer If you’re wondering where your favorite realtor went, there’s a new office in town, staffed with top sellers from the South Bay. Nearly 40 realtors have joined the new Sereno Group, most of them coming from Coldwell Banker and selling into Almaden, Willow Glen, Los Gatos, Saratoga, Campbell and areas up the Peninsula. All have experience selling higher-end homes and many are in the top 15 percent of sellers. The Sereno Group is ...

Realty Executive To Start New Firm

July 06, 2006
The regional president of Coldwell Banker, the valley's largest real estate brokerage with about 1,400 agents, has quit to start a brokerage that will focus on some of Silicon Valley's toniest neighborhoods. Chris Trapani, 39, resigned Thursday as president of Coldwell Banker Silicon Valley, a post he had held since June 2004. His replacement is Joe Brown, a 26-year veteran of the local market who has managed two Coldwell Banker offices in San Jose since 2002. ''My goal is to build more of an exclusive, boutique kind of niche firm . . . to ...

"New" real estate brokerage boasts local stars

July 06, 2006
Sereno Group formed by former Coldwell Banker CEO The Silicon Valley/San Jose Business Journal reports that Chris Trapani, the CEO of Coldwell Banker Silicon Valley until last April, intends to open his first office by July 13. The new firm, called the Sereno Group, will occupy the old Alain Pinel offices at 214 Los Gatos-Saratoga Road. Trapani reports that he has hired thirty agents, including local superstars Lucy Wedemeyer, Carol Jeans and Steve and Christine Perry, and the top-selling Ducky Grabill. "We're pretty fortunate to start ...

New Sereno Group Real Estate Opens Its Flagship Los Gatos Office

July 06, 2006
Sereno Group Real Estate, a new progessive and tech savvy company, announces the opening of its flagship office in Los Gatos, CA. Sereno Group was able to attract the top agents in Los Gatos, an upscale, high-end market, representing over $500 million dollars in sales volume, placing this new company in the top five brokerages in Santa Clara County. LOS GATOS, CA, Jul 6, 2006 - /FLIERWIRE/-- On its opening day, Sereno Group Real Estate announces it has hired 35 of the most productive agents and managers in Santa Clara County. Based upon ...

Former Coldwell Banker Chief Opens Office In Los Gatos

July 06, 2006
Sharon Simonson Chris Trapani, the former president of Coldwell Banker Silicon Valley who quit his high­profile job in April, says he has hired 30 agents for his new company and intends to open his first office in Los Gatos within the next 10 days. The new firm, called the Sereno Group, will locate its founding office in the same 5,500 square feet that also served as an original office for Alain Pinel Realtors, Trapani says. The address is 214 Los Gatos­Saratoga Road. Alain Pinel, founded by entrepreneur Paul Hulme about 15 years ago, ...

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