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Samantha Elrite

Executive Assistant

Contact Information

214 Los Gatos-Saratoga Road , Los Gatos, CA 95030


Simply put, Samantha is someone who gets things done. Through a combination of time management and organizational prowess, she is able to move between unrelated tasks seamlessly, from outlining, filming and editing our Sereno Sessions videos each month, to taking a hands on role in the onboarding of many of Sereno Group’s finest! 

You can find her popping in and out of all of Sereno’s offices working on various projects, however Samantha began as the Office Administrator to our flagship office in Los Gatos. The heart and soul of Sereno and the unique individuals that make up the Group, quickly became home and family for her. Sereno’s company philosophy of giving back and being involved in the communities we serve really resonates with Samantha and she is honored to serve as Secretary to the Sereno Group 1% For Good Charitable Foundation. 

With the growth of our small but mighty group, Samantha saw a need for Sereno’s Executive team to have some extra hands on deck. She was able to work with Sereno to build out a new role for the company as Executive Assistant, managing projects from start to finish, both large and small. 

Samantha is responsible for all confidential new hires and one of the first faces welcoming our agents to Sereno. Her first priority is making sure the onboarding process is so smooth that your everyday business continues on as usual, only better. 

In Samantha’s ownership of this role she has built from the ground up and implemented a drip email campaign for all new agent hires to ensure each person receives a consistent message when entering into Sereno. It emcompasses all things Sereno, from the importance of our culture and compassion as an organization, to how to contact IT and build and bind a CMA. This drip email has also been turned into a small bound reference guide given to new agents upon transfer to Sereno, with the help of our stellar Design Studio.

Samantha earned a Bachelor's Degree in Film and Digital Media from University of California, Santa Cruz.  In her spare time you can find her enjoying live music, spending time with her family, and taking photos as an amateur photographer.